Following our well-received announcement of the launch of Adwatch UK late last year, we are now proud to announce that the UK office is open for business!
Our UK Country Lead Richard Parboo (ex ITV, MySpace, AOL) will be leading the expansion from London supported by industry go-to-market strategist, Prue Butterworth (ex ARM, Oracle, Access Group and Global Graphics), who has been appointed CMO.
Further senior-level appointments will be announced in due course, with local support from Ian Carrington (ex-Google MD , Performance Media Solutions). In the interim Richard, Prue and team will be engaging UK brands and agencies committed to transparency, and stamping out ad fraud. The aim for Q1 is to facilitate the industry in overcoming complacency and breaking the inertia when it comes to addressing the conflicts of interest, wastage and fraud that plague adtech. We will also be educating the industry that solutions exist to detect and explain discrepancies, many have come to believe are inevitable.
Adwatch is primarily an ad fraud prevention platform that helps advertisers and those who cannot afford or are not willing to accept the current ad fraud losses as inevitable, by employing blockchain technology to seal the gaps which currently exist in ad data processing and integrity checks.
Commenting on the plan for the year, Richard Parboo said, “we have no doubt that as the industry recognises the current level of ad fraud, blockchain will be a must-have in every brand’s marketing stack. We expect many clients will follow the examples of Volvo, GroupM and Equmedia in employing Adwatch’s blockchain solution for independent, end-to-end measurement, insights, and verification”.
José Luis Casado, CEO of Adwatch, says that “the commitment of media agencies to these new technologies provides a differential value for the advertiser, a value that is more than necessary in an era where technological innovation makes the difference. Once again it is shown that advertisers can be pioneers in the use of disruptive technologies that provide the security and transparency that the digital sector needs so much”.
The Adwatch platform is a revolutionary ad fraud prevention solution that detects, prevents and eliminates ad fraud in real-time, and not after the fact, saving you money and increasing your campaign efficiency.
AdWatch is 100% Secure, 100% Transparent, 100% of the time!