Full Fabric is no stranger to innovation, with its end-to-end admissions and enrollment platform. It helps recruit, admit and enroll students at scale, managing leads more efficiently, enrolling more students and growing revenue sustainably.

João Martins, Managing Director Int’l for Lancelot LDN comments: “Higher Ed Admissions and Marketing teams are increasingly feeling the crunch to grow applications while maintaining or improving cohort quality and improve applicant and student retention. All whilst navigating the regulatory and compliance requirements such as GDPR, etc.
Many higher Ed institutions are looking to deploy a digital transformation strategy. Many are frustrated with their current misfit systems and seeking to differentiate from the competition by offering a competitive advantage in delivering a world-class student experience. Full Fabric streamlines the entire process, helping institutions pinpoint the inefficiencies in their process. Additionally, it manages students at scale with increased – and very visible – ROI to its clients”.

According to Government data, there were a total of 67,663 applications for higher education in Portugal in 2021 (a 7.2% YoY growth). In Spain, 968,642 (a 2.4% YoY growth), signaling that Full Fabric could potentially be making life easier for over 1m client interactions per year.

Full Fabric has quickly become a leader in the education technology space. This partnership with Lancelot LDN established a physical presence in Lisbon and Madrid, looking to enable local market clients. Full Fabric already develops and deploys software solutions designed specifically for higher education institutions. Now they do it locally too, for Portuguese and Spanish institutions.

“Finding the right partner to key markets has always been a high priority at Full Fabric. Lancelot LDN specializes in European growth and will help us build a regional customer – centric approach, allowing us to deliver even more value for these customers in the future”, said Tania Roquette, Solutions Director at Full Fabric.

About Full Fabric

Designed for humans. Built for higher education.

Full Fabric offers an integrated end-to-end software-as-a-service solution. It helps universities deliver a world-class experience across the whole student journey, from initial inquiry to enrolment, and beyond graduation. Their platform is used by university staff, management, lecturers, students, prospective students, and alumni. Their culture emphasises creative problem solving, usability, fast iteration and execution in order to deliver great products to the education sector.

www.fullfabric.com

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Our UK Country Lead Richard Parboo (ex ITV, MySpace, AOL) will be leading the expansion from London supported by industry go-to-market strategist, Prue Butterworth (ex ARM, Oracle, Access Group and Global Graphics), who has been appointed CMO.

Further senior-level appointments will be announced in due course, with local support from Ian Carrington (ex-Google MD , Performance Media Solutions). In the interim Richard, Prue and team will be engaging UK brands and agencies committed to transparency, and stamping out ad fraud. The aim for Q1 is to facilitate the industry in overcoming complacency and breaking the inertia when it comes to addressing the conflicts of interest, wastage and fraud that plague adtech. We will also be educating the industry that solutions exist to detect and explain discrepancies, many have come to believe are inevitable.

Adwatch is primarily an ad fraud prevention platform that helps advertisers and those who cannot afford or are not willing to accept the current ad fraud losses as inevitable, by employing blockchain technology to seal the gaps which currently exist in ad data processing and integrity checks.

Commenting on the plan for the year, Richard Parboo said, “we have no doubt that as the industry recognises the current level of ad fraud, blockchain will be a must-have in every brand’s marketing stack. We expect many clients will follow the examples of Volvo, GroupM and Equmedia in employing Adwatch’s blockchain solution for independent, end-to-end measurement, insights, and verification”.

José Luis Casado, CEO of Adwatch, says that “the commitment of media agencies to these new technologies provides a differential value for the advertiser, a value that is more than necessary in an era where technological innovation makes the difference. Once again it is shown that advertisers can be pioneers in the use of disruptive technologies that provide the security and transparency that the digital sector needs so much”.

The Adwatch platform is a revolutionary ad fraud prevention solution that detects, prevents and eliminates ad fraud in real-time, and not after the fact,  saving you money and increasing your campaign efficiency.

AdWatch is 100% Secure, 100% Transparent, 100% of the time!

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AdWatch has selected Lancelot Media London as its sole UK distributor and launch partner, due to the martech specialists’ track record in helping tech companies take off in Britain over the past six years.

Costs relating to digital advertising fraud worldwide continue to grow exponentially across the globe. And while estimations vary according to source, there is agreement that this plague currently costs advertisers more than $35 billion a year.

The stats are shocking. AdWatch and Lancelot Media London are in agreement that the current levels of ad fraud are unacceptable. More so, there is no reason the industry should tolerate them.

Thanks to AdWatch many Spanish brands and agencies are already using their Blockchain technology to certify advertising campaigns and protect ad budgets, directly addressing the existing gaps in integrity checks and data processing.

The AdWatch platform is now available via restricted release within the United Kingdom. Lancelot Media London will work alongside a select few UK-based media agencies with the shared goal to eliminate ad fraud. It is said that Lancelot will launch AdWatch to secure and analyse digital campaigns for clients. The platform will go to full release globally in Q1 2022.

While there has been vast growth in the world of Blockchain technology over the past few years, the same cannot be said of the advertising sector. In fact, advanced Blockchain tech has only just been adopted in the ad space, especially public blockchain use-cases.

However, the increase in digital advertising investment comes with it a more intense need to monitor and analyse any potential fraudulent threats. This global movement requires trust and transparency, two things in demand from modern-day companies.

The Blockchain technology developed by AdWatch guarantees transparency and traceability, by introducing encryption at the advertising source. The resulting tags can then be followed and analysed, throughout the ad journey, all the way to the destination, before being verified and launched. Essentially, this provides complete control and clarity. After the launch, the subsequent data can be encrypted and stored on the blockchain, ensuring it remains safe and secure.

Richard Parboo, CEO of Lancelot Media London, said: “Our clients’ sentiments around ad fraud range from concern to exasperation. So, this alliance with AdWatch to incorporate blockchain technologies and AI into their campaigns makes sense. The timing is most opportune too, as our clients, like most businesses, have been hard hit by the pandemic and urgently need to see increases in ROI against their ad spend. Leveraging Blockchain technology to reduce losses due to ad fraud will have a positive impact on advertisers & brands, additionally media agency buying teams.”

Jose Luis Casado, CEO of AdWatch, added: “This technology is here to stay. In Europe, we have effectively demonstrated that this innovative mix of blockchain and AI approaches throughout the full ad journey provides the traceability demanded by digital advertising globally.”

The Volvo XC90 2019 model represented AdWatch’s launch case and, ultimately, its success story. The AdTech company teamed up with Mindshare and Xaxis to create a new and specialised method to push sales.

Earlier this year, Spain’s first independent Media Agency, Equmedia, teamed up with AdWatch to move to the forefront of transparency and ad fraud elimination.

Celia Caño, CEO of Equmedia, said: “This alliance with AdWatch for the incorporation of blockchain in campaigns provides maximum transparency and security in all processes, in an increasingly complex digital ecosystem.”

Lancelot Media London hopes to achieve similar success to Equmedia in the UK.

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