PlayONContent announces UK partnership via Lancelot Media London

Lancelot Media London is delighted to welcome PlayONContent into the UK. PlayONContent provides a powerful but simple video technology that helps both sides of the video ecosystem and gives any publisher however small or large the ability to create, increase and deliver video inventory’. 


About Playoncontent


  • Our focus is generating online video inventory that supports media editors and content generators in developing online video audiences and offering it to the advertising market.
  • Our mission is to provide a powerful technology simplifying video publishing, improving delivery & control, and increase the monetization and profitability of the media editors.
  • Full stack video technology that gives access to hundreds of video content in an advanced CMS, running in our own advanced and intelligence video players


The decision to expand into London will help POC expand market reach while offering sales pipeline growth across publishers and advertisers,” said Toby Bax, Lancelot Media London Founder.  “It is a natural continuation in our global strategy for growth and support in areas that are helping leading martech companies expansion globally.” 

PlayONContent’s business model and tech stack, with the support and expertise of Lancelot Media, will make a difference for publishers in the UK Market” said Jordi Sabat, Founder and CEO.  “There is a long way for video in front of us yet, and making it easier and more profitable without additional efforts or investments will be the key”.


You can find out more by getting in touch with us at Lancelot Media London or by clicking here and one of our team will get back to you asap.


More about Lancelot Media London


Lancelot Media London enables martech companies to expand into Europe, and achieve faster traction, revenue and localized growth.  Tailored at clients in expansion stages 3-5 of their lifecycle, Lancelot Media delivers experienced martech people and local traction, which greatly reduces risk.


More about PlayONContent


Founded in Spain in 2019, PlayONContent combines a powerful video tech stack with advertisement knowledge to allow publishers to easily increase monetisation thru audiovisual contents. Currently present in over 10 countries and supporting video and audio  strategy for over 150 publishing houses worldwide.


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